The steady decline of music as a physical product paired with the entailing ease with which anyone can set up a label has led to a new wave of labels that have no overarching vision beyond getting their music out there quickly and cost-effectively. As well as diluting an already over-saturated label market, this has diminished label loyalty amongst music buyers. When a lot of these labels are dealing only in digital, art direction, packaging and other aspects that are inextricably intertwined with the music get neglected. So it is always exciting to find a new label that respects their artists’ creative vision and has the desire to go beyond the immediate and the necessary, understanding the power a well directed label can hold.
